sprouseharts:

“I want to give people a multi-faceted view of myself- over all my
social outlets. I realized that a lot of celebrities were using social
to advertise. I don’t want to treat my fans like consumers or customers.
That put a sour taste in my mouth. We treat social media outlets as if
the audience is to be capitalized upon, consumed, digested, so we vomit
this advertising upon them. But when you give people the opposite, they
really take to it.“

Cole Sprouse for Rogue Magazine.